PinnedWhy Chinese Language is Considered One of the Hardest Languages to Learn!Chinese language is considered one of the most difficult languages to learn for non-native speakers. With its complex writing system, tonal…Mar 24, 2023Mar 24, 2023
The Harsh Truth About Branding No One Will Say Out LoudI still remember the silence that fell over the boardroom. I had just told the CEO of a mid-sized tech company that their beloved brand —…May 19May 19
The Growth Hack I Used to Triple Conversions in 7 DaysI remember the exact moment I realized we were in trouble. It was a Tuesday afternoon, and I was staring at our conversion metrics with…May 19May 19
The Most Overrated Marketing Metric You’re Still Obsessed WithLast month, I sat across from a marketing director who proudly slid her quarterly report across the table. “Look at this growth,” she…May 19May 19
The Rise of Silent Marketing: Selling Without Saying a WordIn a world saturated with advertisements shouting for attention, a counterintuitive approach has begun to dominate the marketing landscape…May 19May 19
Why Gen Z Doesn’t Care About Your Brand (And What to Do About It)The first time I realized how differently Gen Z approaches brands was during a focus group I was running for a well-established fashion…May 19A response icon1May 19A response icon1
5 Unethical Marketing Tricks That Still Work (But Should They?)Last month, I found myself standing in a department store, clutching a “limited time only” coupon set to expire at midnight. The item I was…May 19May 19
Why 90% of CMOs Are Doing Digital Marketing All WrongWhen I landed in Shanghai five years ago, I thought I understood digital marketing. After all, I had spent a decade working with Fortune…May 19May 19
Marketing Is Dead. What Comes Next Will Blow Your MindI’ve been staring at the same digital billboard for 20 minutes, perched on the 37th floor of our office building in Shanghai’s Pudong…May 19May 19
Global Citizen or Cultural Orphan? Living Between WorldsThe View from My Shanghai Office WindowMay 19May 19
